EDITORIAL
‘MATH’ represents the design process, carefully walking the line between calculated decisions and creative expression. The biggest joy is seeing the results of an idea come to life through collaboration. The ‘Collective’ represents the wider creative teams involved and the clients who make this brand a part of their lives.
I’m drawn to subtle beauty, precise tailoring and attention to detail. With a strong focus on locally sourced quality materials and upholding British manufacturing standards, my brand is proudly London based.
Shahzad Mohayudin
I’m drawn to subtle beauty, precise tailoring and attention to detail. With a strong focus on locally sourced quality materials and upholding British manufacturing standards, my brand is proudly London based.
When designing it can be described as a series of calculated steps leading to the creative realization of an idea. It’s a balance between precision and freedom. MΛTH is my take on this equation, how I arrange these elements together to express my own creative vision of the modern woman experiencing luxury in a real way.